TV Promotions & Community Relations - View the video

Jill Genter

Presenter
Jill Genter
Marketing & Community Relations Manager
WKOW-TV

Location:
5727 Tokay Blvd.
Madison, WI 53719

Career Clusters / Help Topics:

  • Arts, Audio/Video Technology and Communications
  • Marketing

Biography:
Jill Genter has been the Marketing and Community Relations Manager at WKOW-TV, the ABC affiliate in Madison, for 20 years. Jill previously worked at WMTV the NBC affiliate in Madison as a promotions producer for “PM Magazine” and Wisconsin Public Television as Manager of Telemarketing. Jill is a St. Louis, Missouri native but became a “Cheesehead” when she moved to Madison to attend the University of Wisconsin, Madison and double majored in Communication Arts and Geography. What Jill loves most about being a Marketing Manager is “no two days are alike.” There’s always a new project and new people to meet. During her free time Jill coach’s soccer, yes she’s a “Soccer Mom!” She also loves to watch her children play sports, she enjoys reading, exercising and what else… watching TV!” Jill is married and has two children 14 and 12 years old and two Aussie-doodles Benji and Lola.

Description:
Television stations provide content: news and information, sports and entertainment programming. Promoting that product is the job of the station’s Marketing Department, much like an in-house advertising agency where the TV station is the sole client. Learn from seasoned professional Jill Genter about what kind of work goes into maintaining WKOW-TV’s brand in the Madison television market. From website promotions, contests, sales campaigns and station events, no day is the same in the world of local TV promotions. (Running Time 19:16)