Radio Sales Today: Eyes & Ears (Mouths & Noses) - View the video

Allison (Ludwig) Jacobsmeier

Presenter
Allison (Ludwig) Jacobsmeier
Account Executive
Clear Channel Media

Location:
12100 Howard Avenue
Milwaukee, WI 53228

Career Clusters / Help Topics:

  • Arts, Audio/Video Technology and Communications
  • Marketing

Biography:
Allison (Ludwig) Jacobsmeier is an account executive for Clear Channel Media, an integrated media and radio group in Milwaukee, Wis., a position she has held since May 2010. Prior to that Ludwig was the Development Director in charge of fundraising and underwriting for WSUM, the Madison student radio station. Allison received her B.A. in Communication Science & Rhetorical Studies from the University of Wisconsin-Madison in 2010.

Description:
Radio has evolved from an “in the car, point of purchase” media to an “everywhere, integrated” media. For those in radio sales, this creates more opportunity to sell than ever before. In addition to selling traditional on-air commercial advertising, Clear Channel Account Executive Allison Jacobsmeier works with advertisers to develop cutting-edge on-line and on-site promotions. It’s not just about how many ears will hear an advertiser’s message anymore. Advertisers also want listeners to see their logos online, have DJS talk about their products via social media outlets, and yes, have listeners engage all their senses with interactive on-site promotions! Allison explains this evolution of radio and how it makes being in Radio Sales fun! (Running Time 21:57)